Since 2012, when Ethic first was released, we supported our mates and helped with distribution with in Australia. Our French friends had under 10 products at the time, but they were a core group of riders, filmers and one crazy product designer (Kevin Demay). There products were innovative and high quality. It felt right to support them and help them out with in Australia. Now in 2022, there range is well over 100 products, there team riders are super active globally, filming trip videos, attending street jams, riding mega ramps and pushing the boundaries of product design, materials used and what is possible with in scootering.
We thank you all for the support of Ethic DTC over this time